Blar i UiS Brage på forfatter "Yan, Shuai"
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Hvilke faktorer har størst påvirkning på studentenes kjøpsvilje ift. klesplagg?
Czerwinski, Michal Marek; Kossakowska, Aleksandra Maria (Bachelor thesis, 2023)The thesis investigates the factors that drive or inhibit students in Norway from buying sustainable apparel. It highlights the increasing public concern for the environment, the fashion industry's contribution to environmental ... -
Social Media Marketing: What factors affect consumers brand engagement towards social media marketing, and what is the effectiveness of the factors?
Bellesen, Sara; Gloppen, Lena (Master thesis, 2023)It has become increasingly more important for companies to implement social media marketing in the last decade, because of the increased social media use amongst the population. Companies also have to invest more in social ... -
Social Media Marketing: What factors affect consumers brand engagement towards social media marketing, and what is the effectiveness of the factors?
Bellesen, Sara; Gloppen, Lena (Master thesis, 2023)It has become increasingly more important for companies to implement social media marketing in the last decade, because of the increased social media use amongst the population. Companies also have to invest more in social ...