Browsing UiS Brage by Author "Bergkvist, Lars"
Now showing items 1-5 of 5
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Adaptation of Cultural Differences in Business to Business (B2B) Marketing – Norwegian Companies Doing Business in Singapore
Oaland, Nora (Master thesis, 2024) -
More than Words: Exploring the Translation of Foreign Brand Names into Chinese
Pan, Min; Wang, Nan (Master thesis, 2024) -
Replication Is More Than Meets the Eye
Bergkvist, Lars; De Keyzer, Freya; Buzeta, Cristian (Peer reviewed; Journal article, 2023)Drawing on recent research and debates in social sciences, this paper situates replication in an advertising research context. We clarify the role of replication in the field and outline the challenges inherent in replication ... -
THE ROLE OF SUPPLEMENTARY SERVICES ON CUSTOMER SATISFACTION IN B2B. A STUDY CONDUCTED WITH AN ELEVATOR COMPANY.
Taksdal, Lena Bolstad (Master thesis, 2024) -
Which factors affect customers perception of authenticity, and how are their downstream behavioural effects affected at historical hotels in Norway
Weierholt, Ole Unger; Haave, Øystein (Master thesis, 2024)This study aims to investigate which factors affect the perception of authenticity among customers at historical hotels in Norway, and how downstream behavioural effects are affected. The study builds on previous work on ...