Browsing UiS Brage by Author "Rana, Jyoti"
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Impact of ethical certifications and product involvement on consumers decision to purchase ethical products at price premiums in an emerging market context
Chatterjee, Swetarupa; Sreen, Naman; Rana, Jyoti; Dhir, Amandeep; Sadarangani, Pradip H. (Peer reviewed; Journal article, 2021-11)In emerging markets, instances of increasing consumers focus on ethical aspects of the product are observed. To this end, we aim to examine the influence of two ethical certifications and two product involvement types on ...