Browsing UiS Brage by Author "Sreen, Naman"

Now showing items 1-2 of 2

Behavioral reasoning perspectives to brand love toward natural products: Moderating role of environmental concern and household size

Sreen, Naman; Dhir, Amandeep; Talwar, Shalini; Tan, Teck Ming; Alharbi, Fatimah (Peer reviewed; Journal article, 2021-04)

Consumers do not easily trust brands’ claims of naturalness, making it essential to understand the drivers of loyalty and the underlying brand love for such products. Responding to this need, the present study developed a ...
Impact of ethical certifications and product involvement on consumers decision to purchase ethical products at price premiums in an emerging market context

Chatterjee, Swetarupa; Sreen, Naman; Rana, Jyoti; Dhir, Amandeep; Sadarangani, Pradip H. (Peer reviewed; Journal article, 2021-11)

In emerging markets, instances of increasing consumers focus on ethical aspects of the product are observed. To this end, we aim to examine the influence of two ethical certifications and two product involvement types on ...