Browsing UiS Brage by Author "Laamarti, Malak"
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Persuasion tactics: The impact of social media on the consumer’s decision to purchase
Laamarti, Malak (Masteroppgave/UIS-HH/2019;, Master thesis, 2019-06-14)Considering the fast growing activity of social media marketing (SSM), this research is set to study the persuasion tactics employed by marketers to influence the consumer’s behavior towards their products and the extent ...