Persuasion tactics: The impact of social media on the consumer’s decision to purchase
Master thesis
View/ Open
Date
2019-06-14Metadata
Show full item recordCollections
- Studentoppgaver (Business) [1134]
Abstract
Considering the fast growing activity of social media marketing (SSM), this research is set to study the persuasion tactics employed by marketers to influence the consumer’s behavior towards their products and the extent of effectiveness of their techniques.
Description
Master's thesis in Strategy and management