Browsing UiS Brage by Author "Abdullahi, Maryam"
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Social Media as a Destination Marketing Tool for a Sustainable Heritage Festival in Nigeria: A Moderated Mediation Study
Arasli, Huseyin; Abdullahi, Maryam; Gunay, Tugrul (Peer reviewed; Journal article, 2021-05)This study explored how social media is used as a destination marketing tool for the sustainability of heritage festival quality in Nigeria, drawing on the theory of planned behavior. The festival, which is an exploration ...