Blar i UiS Brage på forfatter "Millano, Jespher"
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Menu Mediums: Understanding the Influence of Physical Characteristics of a Restaurant Menu to Customers
Millano, Jespher (Masteroppgave/UIS-SV-NHS/2018;, Master thesis, 2018-06-15)A restaurant menu is a key tool in determining the success of the restaurant’s sales. Several studies such as menu item position, menu item description, menu item label and menu graphics have shown results that the menu ...