Blar i Studentoppgaver (TN-ISØP) på forfatter "Wang, Ann Meiwen"
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The impact of the 2016 Uber data breach on customer risk perception, trust, and future purchase intention in São Paulo.
Horst, Nathalia Silva; Wang, Ann Meiwen (Master thesis, 2023)This Master's thesis investigates the impact of the 2016 Uber data breach on customers' risk perception, trust, and future purchase intention in São Paulo, Brazil. Initially covered up by Uber, the breach compromised the ...