Blar i Publikasjoner fra CRIStin på emneord "falske nyheter"
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Purchasing natural personal care products in the era of fake news? The moderation effect of brand trust
(Peer reviewed; Journal article, 2021-07)Natural personal care products are gaining popularity due to their benefits in terms of health and well-being. However, consumers are wary of these products and are guided by the fake news circulating about them. Since ...