Blar i Publikasjoner fra CRIStin på emneord "markedsføring"
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Mobilizing the Temporary Organization: The Governance Roles of Selection and Pricing
(Peer reviewed; Journal article, 2021-03)Many marketing transactions between buyers and suppliers involve short-term collaborations or so-called temporary organizations. Such organizations have considerable value-creation potential but also face challenges, as ... -
Relationship Governance Dynamics: The Role of Partner Selection Efforts and Mutual Investments
(Journal article; Peer reviewed, 2018-10)To explicate interfirm governance in the context of supplier–reseller relationships, this article reports on a longitudinal study conducted to examine the roles of supplier selection efforts and mutual specific investments, ... -
Replication Is More Than Meets the Eye
(Peer reviewed; Journal article, 2023)Drawing on recent research and debates in social sciences, this paper situates replication in an advertising research context. We clarify the role of replication in the field and outline the challenges inherent in replication ... -
Self‐tracking in effortful activities: Gender differences in consumers' task experience
(Peer reviewed; Journal article, 2020-07)Despite the increasing use of self‐tracking technologies, surprisingly little empirical research has examined the effect of self‐tracking in effortful activities on consumers' task experience. Accordingly, the present ... -
Social Media as a Destination Marketing Tool for a Sustainable Heritage Festival in Nigeria: A Moderated Mediation Study
(Peer reviewed; Journal article, 2021-05)This study explored how social media is used as a destination marketing tool for the sustainability of heritage festival quality in Nigeria, drawing on the theory of planned behavior. The festival, which is an exploration ...