Browsing Universitetet i Stavanger by Subject "technology blogs and customer engagement"
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A process model of customer engagement on corporate blogging: An explorative study on technology blogs.
(Masteroppgave/UIS-SV-NHS/2020;, Master thesis, 2020-06-15)The purpose of this study is to explore and contribute to the understanding of customer engagement in corporate blogging. It particularly explores the customer engagement process of different technology blogs operated by ...