• Exploring Health Experts' and Creative Communicators' Focus in Pandemic Video Communication: A Qualitative Study 

      Shortt, Marie Therese; Berg, Siv Hilde; Wiig, Siri; Lungu, Daniel Adrian; Smeets, Ionica; Thune, Henriette; Røislien, Jo (Peer reviewed; Journal article, 2022)
      Pandemic video communication aimed at the general public often lacks creativity and fails to reach large audiences. Yet, the scientific content should not be compromised by attempts to improve the creativity or reach. This ...
    • Human Pacemakers and Experiential Reading 

      Trasmundi, Sarah Bro; Toro, Juan; Mangen, Anne (Peer reviewed; Journal article, 2022)
      This paper applies an embodied perspective to the study of reading and has a two-fold aim: (i) to discuss how reading is best understood in terms of cultural-cognitive performance that involves living bodies who actively ...
    • Shortcomings in Public Health Authorities’ Videos on COVID-19: Limited Reach and a Creative Gap 

      Shortt, Marie Therese; Smeets, Ionica; Wiig, Siri; Berg, Siv Hilde; Lungu, Daniel Adrian; Thune, Henriette; Røislien, Jo (Peer reviewed; Journal article, 2021)
      Video communication has played a key role in relaying important and complex information on the COVID-19 pandemic to the general public. The aim of the present study is to compare Norwegian health authorities’ and WHO’s use ...