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dc.contributor.authorDavidrajuh, Reggie
dc.contributor.authorJensen, Øystein
dc.date.accessioned2010-07-14T09:05:27Z
dc.date.available2010-07-14T09:05:27Z
dc.date.issued2007
dc.identifier.citationIssues in Information Systems 2007, Vol. 8, No. 2, pp. 309-314en_US
dc.identifier.issn1529-7314
dc.identifier.urihttp://hdl.handle.net/11250/181632
dc.description.abstractThis paper proposes modeling the economies of personal relationship so that its impact on the collective economic outcome in dyadic business exchanges can be measured. Firstly, this paper introduces personal relationship in business environment. Secondly, some of the parameters that are related to the issue of personal relationship are presented. Thirdly, a hybrid approach is proposed for developing a mathematical model; with the mathematical model, a better understanding of the impact of personal relationship on switching business exchange relationship and the costs involved (switching costs) can be understood and experimented with.en_US
dc.language.isoengen_US
dc.publisherInternational Association for Computer Information Systems - IIACen_US
dc.relation.urihttp://iacis.org/iis/2007_iis/PDFs/Davidrajuh_Jensen.pdf
dc.subjectdyadic business exchangeen_US
dc.subjectpersonal relationshipen_US
dc.subjectmathematical modelen_US
dc.subjectswitching costen_US
dc.titleTowards modeling the economies of personal relationships in dyadic business exchangesen_US
dc.typeJournal articleen_US
dc.typePeer revieweden_US
dc.subject.nsiVDP::Technology: 500::Information and communication technology: 550::Computer technology: 551en_US
dc.source.pagenumber309-314en_US
dc.source.volumeVol. 8
dc.source.journalIssues in Information Systems
dc.source.issuenr.2


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