Blar i Studentoppgaver (TN-IKM / TN-IMBM) på forfatter "Jordaan, Lyndall Helen"
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An Evaluation of the New Product Development process in the context of operational readiness
Jordaan, Lyndall Helen (Masteroppgave/UIS-TN-IØRP/2017;, Master thesis, 2016-12)The successful launch of new products is a key competitive strategy for businesses to drive corporate prosperity as they allow for growth and increased profitability if successfully executed. Innovation processes such as ...