Blar i Faculty of Social Sciences på forfatter "Painilainen, Heidi"
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Social media in the hospitality industry: An empirical study how hotel managers deal with user-generated content
Mittelbach, Lina; Painilainen, Heidi (Masteroppgave/UIS-SV-NHS/2013;, Master thesis, 2013-06-17)Social media has gained in importance in the last years. With the revolution of the World Wide Web from simple tool to complex platform, user-generated content and online customer reviews have had a great impact on both ...