Blar i Faculty of Social Sciences på tidsskrift "Journal of Food Products Marketing"
Viser treff 1-2 av 2
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Informational cascades, herding bias, and food taste evaluations
(Journal article, 2013-12)Herding behavior is observed when consumers simply replicate the behavior of others instead of making their own elaborate decision. This study contains two experiments in which participants are asked to evaluate how good ... -
Negative information, cognitive load, and taste perceptions
(Peer reviewed; Journal article, 2020)Previous research on consumer’s evaluation of how good or bad a food product tastes have found that activating memory-based perceptions or presenting non-taste related product information influence the taste judgment. In ...