Blar i Department of Economics and Business Administration på emneord "customer loyalty"
Viser treff 1-2 av 2
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A study of Customer satisfaction at Scantrol and how Marketing Strategy can drive Customer loyalty for existing customers in the Fishery segment
(Masteroppgave/UIS-SV-HH/2016;, Master thesis, 2016-06-04)Denne oppgaven studerer kundetilfredshet ved Scantrol og identifiserer drivere av lojalitet for eksisterende kunder i fiskerisegmentet. Hensikten med studien er å komme frem til en markedsstrategi som kan styrke lojaliteten. ... -
It’s all about who you are: Four papers on the role of individual personality differences in cosumer marketing
(PhD thesis UiS;, Doctoral thesis, 2011)Imagine two young Norwegian women, Marie and Dina, who are enjoying a Saturday evening visit to a down town ethnic restaurant. They are of equal age, have an equal level of experience and interest in tasteful restaurant ...