Blar i Department of Economics and Business Administration på emneord "markedsføring"
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Capturing and identifying Customer Value in a B2B environment: A case from Norwegian Oil and Gas Asset Integrity Service Providers
(Masteroppgave/UIS-SV-HH/2017;, Master thesis, 2017-05-22)Without suitable business model and strategies, companies have tough time surviving and sustaining in any market. Customer value is a corner stone in most businesses. Customer needs are dynamic, changing from time to time ... -
Fortell meg hva du bidrar med, og jeg skal si deg hva du er verdt: En eksperimentell studie av CSR og kjøpsintensjoner
(Masteroppgave/UIS-SV-HH/2011;, Master thesis, 2011)Corporate Social Responsibility, eller bedrifters samfunnsansvar, handler om en bedrifts engasjement utover det som er forpliktet gjennom juridiske forhold og begrenset av økonomien, for å nå langsiktige mål som forbedrer ... -
It’s all about who you are: Four papers on the role of individual personality differences in cosumer marketing
(PhD thesis UiS;, Doctoral thesis, 2011)Imagine two young Norwegian women, Marie and Dina, who are enjoying a Saturday evening visit to a down town ethnic restaurant. They are of equal age, have an equal level of experience and interest in tasteful restaurant ... -
Spectator analysis in Norway: The impact of live football broadcasting on stadium attendance
(Masteroppgave/UIS-SV-HH/2011;, Master thesis, 2011)This research paper was conducted to find out more about the determinants of professional sports attendance in Norway, especially whether the increase in live television coverage have had a significant impact on match-day ... -
When diseases hit aquaculture: an experimental study of spillover effects from negative publicity
(Journal article; Peer reviewed, 2011)Aquaculture, as all animal production, is exposed to diseases which can cause negative publicity and market impacts. A recent example is the Chilean salmon farming industry, which is currently facing unprecedented economic ...