Blar i Master's theses (SV-HH 2008-2017) på emneord "loyalty"
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Why customers stick to their bank: Loyalty or status quo bias?
(Masteroppgave/UIS-SV-HH/2015;, Master thesis, 2015-06-11)The question concerning how individuals make decisions is of crucial interest to researchers. The purpose of this thesis is to detect how loyalty and status quo bias affects customers’ intention to stay with their current ...