Blar i Master's theses (SV-HH 2008-2017) på emneord "marketing"
Viser treff 1-2 av 2
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A study of Customer satisfaction at Scantrol and how Marketing Strategy can drive Customer loyalty for existing customers in the Fishery segment
(Masteroppgave/UIS-SV-HH/2016;, Master thesis, 2016-06-04)Denne oppgaven studerer kundetilfredshet ved Scantrol og identifiserer drivere av lojalitet for eksisterende kunder i fiskerisegmentet. Hensikten med studien er å komme frem til en markedsstrategi som kan styrke lojaliteten. ... -
Capturing and identifying Customer Value in a B2B environment: A case from Norwegian Oil and Gas Asset Integrity Service Providers
(Masteroppgave/UIS-SV-HH/2017;, Master thesis, 2017-05-22)Without suitable business model and strategies, companies have tough time surviving and sustaining in any market. Customer value is a corner stone in most businesses. Customer needs are dynamic, changing from time to time ...