The relative importance of social and personal norms in explaining intentions to choose eco-friendly travel options
Journal article, Peer reviewed
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http://hdl.handle.net/11250/2381963Utgivelsesdato
2015-03Metadata
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Originalversjon
Doran, R., Larsen, S. (2015) The relative importance of social and personal norms in explaining intentions to choose eco-friendly travel options. The international journal of tourism research, 10.1002/jtr.2042 10.1002/jtr.2042Sammendrag
Changes in current travel patterns are important in order to move towards a more sustainable future of tourism. This paper reports
findings
from a study (
N
=762) investigating the relative importance of social and personal norms in explaining intentions to choose eco-friendly
travel options. Personal norms showed the strongest association with behavioural intentions and further mediated the link between injunctive social norms and behavioural intentions. Overall
findings indicate that social and personal norms seem both related to travel choices but
that a particular emphasis should be given to the role of personal norms. Further implications of these
findings are discussed.
Beskrivelse
International Journal of Tourism Research
Published by John Wiley & Sons Ltd.
This is an open access article under the terms of the Creative Commons Attribution-NonCommercial-NoDerivs License, which permits use
and distribution in any medium, provided the original work is properly cited, the use is non-commercial and no modifications or adaptations are made.