Blar i Vitenskapelige publikasjoner (UiS-HH) på forfatter "Cojocaru, Andreea-Laura"
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Brands, Labels, and Product Longevity: The Case of Salmon in UK Grocery Retailing
Asche, Frank; Sogn-Grundvåg, Geir; Zhang, Dengjun; Cojocaru, Andreea-Laura; Young, James A. (Peer reviewed; Journal article, 2021-01)In recent years, the number of ecolabels and country-of-origin labels has grown substantially in seafood markets globally. This makes it more difficult for retailers and producers to communicate and demonstrate their ... -
Differentiation in the Atlantic salmon industry: A synopsis
Cojocaru, Andreea-Laura; Iversen, Audun; Tveterås, Ragnar (Peer reviewed; Journal article, 2020)The value chain for farmed salmon has experienced substantial changes over the past decades as a result of innovation in production technology, logistics, distribution and marketing that have helped facilitate the rapid ...