Blar i Vitenskapelige publikasjoner (UiS-HH) på emneord "forbrukeradferd"
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Green apparel buying behaviour: A Stimulus–Organism–Behaviour–Consequence (SOBC) perspective on sustainability-oriented consumption in Japan
(Peer reviewed; Journal article, 2021-05)The green apparel literature has previously examined the disparity between consumers' positive purchase intentions and their actual purchase behaviour. This dichotomous behaviour represents the critical ‘intention–behaviour ... -
Measuring motivations for choosing ecolabeled seafood: Environmental concerns and warm glow
(Peer reviewed; Journal article, 2021-08)Ecolabels are supposed to reduce the information asymmetry between producers and consumers, but they may also produce a warm glow of “green” behavior. We design discrete choice experiments to measure the relative importance ... -
What drives consumer expectations for institutional food? Identifying antecedents of normative and predictive expectations in baby boomers
(Peer reviewed; Journal article, 2023-08)Consumer expectations play a crucial role in shaping consumer experiences, and it is important to understand what factors contribute to these expectations. However, there is limited research on the factors that influence ... -
What motivates the adoption of green restaurant products and services? A systematic review and future research agenda
(Peer reviewed; Journal article, 2021-03)Issues regarding green restaurants have received significant scholarly and practitioner attention in the last decade, particularly concerning why consumers adopt green restaurants. Although several reviews exist on green ...