dc.contributor.author | Ghorban Nejad, Shiva | |
dc.contributor.author | Hansen, Håvard | |
dc.date.accessioned | 2021-05-03T10:57:46Z | |
dc.date.available | 2021-05-03T10:57:46Z | |
dc.date.created | 2021-01-14T10:47:29Z | |
dc.date.issued | 2021-01 | |
dc.identifier.citation | Ghorban Nejad, S., & Hansen, H. (2021). Environmentally Motivated Travel Reduction: The Effects of Availability, Herding Bias, and Self-Monitoring. Sustainability, 13(2), 691. | en_US |
dc.identifier.issn | 2071-1050 | |
dc.identifier.uri | https://hdl.handle.net/11250/2753217 | |
dc.description.abstract | Asking consumers to consume less, or to travel less, does not necessarily make them do so and is, therefore, a key challenge for public policy-makers and green marketers. In this paper, we scrutinize the effect of intuitive decisions/judgments as well as personality differences on consumers’ intentions to consume less. More specifically, we study how the availability heuristic, herding biases, and self-monitoring influence environmentally motivated consumption reduction (EMCR) in a tourism context. Drawing on EMCR and a heuristics-and-biases approach, we present an experimental study designed to test how availability (high vs. low information availability), herding behavior (herd present vs. no herd), and high vs. low self-monitoring influence consumers’ intentions to travel less in the future. The results suggest that the existence of a herd influence environmentally motivated travel reductions. Also, high self-monitors are more capable of sensing the eco-friendly direction of the public opinion in general, and adjust their behavior to align with this, than individuals with a lower self-monitoring tendency. Finally, there is a positive interaction between herding bias and self-monitoring, while we found no significant effect of the availability heuristic on the environmentally motivated travel reduction. The implications of the results and future research avenues are discussed. | en_US |
dc.language.iso | eng | en_US |
dc.publisher | MDPI | en_US |
dc.rights | Navngivelse 4.0 Internasjonal | * |
dc.rights.uri | http://creativecommons.org/licenses/by/4.0/deed.no | * |
dc.subject | reiseliv | en_US |
dc.title | Environmentally Motivated Travel Reduction: The Effects of Availability, Herding Bias, and Self-Monitoring | en_US |
dc.type | Peer reviewed | en_US |
dc.type | Journal article | en_US |
dc.description.version | publishedVersion | en_US |
dc.rights.holder | : © 2021 by the authors. | en_US |
dc.subject.nsi | VDP::Samfunnsvitenskap: 200::Økonomi: 210 | en_US |
dc.source.volume | 13 | en_US |
dc.source.journal | Sustainability | en_US |
dc.source.issue | 2 | en_US |
dc.identifier.doi | 10.3390/su13020691 | |
dc.identifier.cristin | 1871170 | |
dc.source.articlenumber | 691 | en_US |
cristin.ispublished | true | |
cristin.fulltext | original | |
cristin.qualitycode | 1 | |