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Positive and negative word of mouth (WOM) are not necessarily opposites: A reappraisal using the dual factor theory

dc.contributor.authorTalwar, Manish
dc.contributor.authorTalwar, Shalini
dc.contributor.authorKaur, Puneet
dc.contributor.authorIslam, A.K.M. Najmul
dc.contributor.authorDhir, Amandeep
dc.date.accessioned2023-01-05T07:51:54Z
dc.date.available2023-01-05T07:51:54Z
dc.date.created2021-01-18T12:14:52Z
dc.date.issued2020
dc.identifier.citationJournal of Retailing and Consumer Services. 2020, .
dc.identifier.issn0969-6989
dc.identifier.urihttps://hdl.handle.net/11250/3041082
dc.language.isoeng
dc.titlePositive and negative word of mouth (WOM) are not necessarily opposites: A reappraisal using the dual factor theory
dc.typePeer reviewed
dc.typeJournal article
dc.description.versionpublishedVersion
dc.source.pagenumber12
dc.source.journalJournal of Retailing and Consumer Services
dc.identifier.doi10.1016/j.jretconser.2020.102396
dc.identifier.cristin1873125
cristin.ispublishedtrue
cristin.fulltextoriginal
cristin.qualitycode1


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