Blar i Faculty of Social Sciences på emneord "markedsføring"
Viser treff 1-11 av 11
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Capturing and identifying Customer Value in a B2B environment: A case from Norwegian Oil and Gas Asset Integrity Service Providers
(Masteroppgave/UIS-SV-HH/2017;, Master thesis, 2017-05-22)Without suitable business model and strategies, companies have tough time surviving and sustaining in any market. Customer value is a corner stone in most businesses. Customer needs are dynamic, changing from time to time ... -
Fortell meg hva du bidrar med, og jeg skal si deg hva du er verdt: En eksperimentell studie av CSR og kjøpsintensjoner
(Masteroppgave/UIS-SV-HH/2011;, Master thesis, 2011)Corporate Social Responsibility, eller bedrifters samfunnsansvar, handler om en bedrifts engasjement utover det som er forpliktet gjennom juridiske forhold og begrenset av økonomien, for å nå langsiktige mål som forbedrer ... -
How do major ski resorts in the Alps position themselves through their websites
(Masteroppgave/UIS-SV-NHS/2018;, Master thesis, 2018-06)The aim of this text is to study how major Ski-resorts in the Alps positioning themselves through their websites. The observations are done in accordance with the three factors content, usability and design, suggested by ... -
Hvordan kan National Oilwell Varco - Stavanger øke sin rekruttering av ingeniører med 10 % gjennom rekrutteringskommunikasjon?
(Masteroppgave/UIS-SV-IMKS/2013;, Master thesis, 2013-07-10)Formålet med denne masteroppgaven er å bidra med et endringsforslag til NOV – Stavanger knyttet opp mot deres rekrutteringskommunikasjon. Ingeniører er en mangelvare, og det er flere olje- og gass relaterte virksomheter ... -
It’s all about who you are: Four papers on the role of individual personality differences in cosumer marketing
(PhD thesis UiS;, Doctoral thesis, 2011)Imagine two young Norwegian women, Marie and Dina, who are enjoying a Saturday evening visit to a down town ethnic restaurant. They are of equal age, have an equal level of experience and interest in tasteful restaurant ... -
Muligheter og utfordringer i regional reiselivsutvikling knyttet til Trondheim og Stjørdal
(Masteroppgave/UIS-SV-NHS/2015;, Master thesis, 2015-06-15)Denne masteroppgaven er en studie basert på reiselivet i Stjørdal og Trondheim. Hvor jeg har forsket på hvordan en endring i reiselivet med nedkutting av destinasjonsselskap og samarbeid på regionalt basis blir mottatt av ... -
Replication Is More Than Meets the Eye
(Peer reviewed; Journal article, 2023)Drawing on recent research and debates in social sciences, this paper situates replication in an advertising research context. We clarify the role of replication in the field and outline the challenges inherent in replication ... -
Social Media as a Destination Marketing Tool for a Sustainable Heritage Festival in Nigeria: A Moderated Mediation Study
(Peer reviewed; Journal article, 2021-05)This study explored how social media is used as a destination marketing tool for the sustainability of heritage festival quality in Nigeria, drawing on the theory of planned behavior. The festival, which is an exploration ... -
Spectator analysis in Norway: The impact of live football broadcasting on stadium attendance
(Masteroppgave/UIS-SV-HH/2011;, Master thesis, 2011)This research paper was conducted to find out more about the determinants of professional sports attendance in Norway, especially whether the increase in live television coverage have had a significant impact on match-day ... -
What is the connection between trust, conflict, fairness, dependence and turnover intention in an interorganizational relationship? A descriptive study based on the partnership between a leading supplier and its resellers in the Scandinavian print services market.
(Masteroppgave/UIS-SV-NHS/2017;, Master thesis, 2017-05)The purpose of the study was to find out what the connection is between trust, conflict, fairness, dependence and turnover intention in an interorganizational relationship. I have analyzed this research question amongst ... -
When diseases hit aquaculture: an experimental study of spillover effects from negative publicity
(Journal article; Peer reviewed, 2011)Aquaculture, as all animal production, is exposed to diseases which can cause negative publicity and market impacts. A recent example is the Chilean salmon farming industry, which is currently facing unprecedented economic ...