How do major ski resorts in the Alps position themselves through their websites

Abstract

The aim of this text is to study how major Ski-resorts in the Alps positioning themselves through their websites. The observations are done in accordance with the three factors content, usability and design, suggested by Theodor S. Kviknes in his Master's Thesis: A survey of consumer behavior on sites for members of historic hotels in Norway located in rural areas: Web site factors that may affect web revenue (2013) for further investigation. The text is determined to find traits of different positioning-strategies of ski resorts, and explain how the positioning-strategies are communicated. The seven ski resort-websites picket out for evaluation is based on the public image given to each of them, reflected in internet-articles, newspapers and other sources of information (Reich, 1999, p. 4; Schmitt, Simonson, & Marcus, 1995). This public images is based on associations to seven segments of the market-population. My research-question will then explore wether the positioning-strategy identified in the websites also are the ones identified with the public image. This is what I want to discuss with my findings, as well as the issues that relates to. What characterizes the websites found typical in attracting certain segments?. And which relationship is there between ski-resorts known for these characteristics?.