Master's theses (SV-NHS)
Masteroppgaver i International Hospitality Management / Service management
Recent Submissions
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The Role of Social Media in Crisis Communication. A multiple case study
(Masteroppgave/UIS-SV-NHS/2020;, Master thesis, 2020-08-31)This study builds on a multiple case study of two Norwegian organizations within aviation who underwent crisis situations in the past year. The main purpose of the study is to explore the role of social media in crisis ... -
The importance of technology for young visitors at heritage sites
(Masteroppgave/UIS-SV-NHS/2020;, Master thesis, 2020-08-31)This study seeks to describe the topic of visitor experience at heritage sites by investigating how different on-site factors are being perceived by the visitors. As a replication and extension of a similar study carried ... -
Attracting Chinese Tourists to Norwegian Retailers
(Masteroppgave/UIS-SV-NHS/2020;, Master thesis, 2020-08-31)In today's economy, traditional brick-and-mortar retailers are facing a set of challenges. On the other hand, the tourism industry has given great impact on the retail industry as shopping is one of the major activities ... -
Perceived Crowding and Subjective Well-Being Among Local Residents in Peripheral Areas on Senja
(Masteroppgave/UIS-SV-NHS/2020;, Master thesis, 2020-06)Percived crowding as a result of tourism is a growing phenomenon in small communities in Norway. The purpose of this research is to identify the effects of perceived crowding on the subjective well-being of local inhabitants ... -
The Effect of Front-Desk Employees' Characteristics on Customer Satisfaction: An Empirical Evidence from Norwegian and Pakistani Respondents
(Masteroppgave/UIS-SV-NHS/2020;, Master thesis, 2020-06)In today’s competitive business environment, customer’s satisfaction is a valuable aspect to achieve for hotel industry. The present study intended to check the effect of front-desk employees’ characteristics on customers’ ... -
A process model of customer engagement on corporate blogging: An explorative study on technology blogs.
(Masteroppgave/UIS-SV-NHS/2020;, Master thesis, 2020-06-15)The purpose of this study is to explore and contribute to the understanding of customer engagement in corporate blogging. It particularly explores the customer engagement process of different technology blogs operated by ... -
A Visitor Understanding of the Managed Visitor Attraction Site Product; Does the MVA Site Product Capture the Visitor Experience?
(Masteroppgave/UIS-SV-NHS/2020;, Master thesis, 2020-06)One of the mainstays of tourist activities are visitor attractions and there would not be much to visit for tourist without these visitor attractions. Many researchers have acknowledged the importance of visitor attractions ... -
Challenges for New Leaders in the Norwegian Hospitality Industry
(Masteroppgave/UIS-SV-NHS/2020;, Master thesis, 2020-06-14)The 21st century has positioned itself with an immense technological revolution, and this will see a leading change in the competitive landscapes and markets paradigm. The base of this revolution is mainly characterized ... -
Sensation Seeking in Nature-Based Tourism: The Utility of a Personality Variable in Explaining Motives and Attitudes to Management in Natural Areas
(Masteroppgave/UIS-SV-NHS/2020;, Master thesis, 2020-06)Natural area managers are facing challenges to combine increasing visitation as nature-based tourism is growing with the protection of the natural resources. This thesis therefore aimed at contributing to solve this empirical ... -
Theoretical and empirical perspective on generation theory in the hotel industry in Norway
(Masteroppgave/UIS-SV-NHS/2020;, Master thesis, 2020-06-15)This study investigates in people’s perceptions of generations and personal experiences, meaning, and thoughts in hotel industry. Sixteen semi-structured interviews were conducted to have a deeper understanding and respondents ... -
Norm-Activation Theory and Tourists’ Perception of Responsibility
(Masteroppgave/UIS-SV-NHS/2020;, Master thesis, 2020-06-15)Who is responsible for negative tourism impact? In this study I investigate the tourists’ perception of the negative impact in tourism and their perception of responsibility. It is an extension of the work of Gao, Huang ... -
Hotels as an Arena for Diversity and Inclusion: with Focus on The Job Training Program by NAV
(Masteroppgave/UIS-SV-NHS/2020;, Master thesis, 2020-06-15)This master’s thesis has explored Norwegian hotel leader’s perception of diversity and inclusion, as well as their perception of the job training program by NAV as a tool for diversity and inclusion. The literature review ... -
Gender Based Analysis of Customers' Satisfaction in Norwegian Hotels' Social Medias
(Masteroppgave/UIS-SV-NHS/2020;, Master thesis, 2020-08-31)As one of the most popular psychological topics in business, satisfaction has recently drawn meticulous attention in tourism research. Same as psychological phenomena, technological improvements have found their ways to ... -
The Effect of Front-Desk Employees' Characteristics on Customer Satisfaction: An Empirical Evidence from Norwegian and Pakistani Respondents
(Masteroppgave/UIS-SV-NHS/2020;, Master thesis, 2020-06)In today’s competitive business environment, customer’s satisfaction is a valuable aspect to achieve for hotel industry. The present study intended to check the effect of front-desk employees’ characteristics on customers’ ... -
Restaurateurs' Perceptions of the Role of Social Media in the Restaurant Industry: a case study of restaurants in Lyon, France
(Masteroppgave/UIS-SV-NHS/2018;, Master thesis, 2018)The use of social media has been increasing day by day. Many industries are adopting social media as a tool for boosting their visibility, maintaining a great image and reputation and creating virtual customer relationships. ... -
Transmission in a family business in the restaurant industry
(Masteroppgave/UIS-SV-NHS/2018;, Master thesis, 2018-06-14) -
What are the culinary student behaviours towards Sustainability education in the kitchen? Institut Paul Bocuse Case study
(Masteroppgave/UIS-SV-NHS/2018;, Master thesis, 2018) -
Hvordan kan humor skape gruppe samhold
(Master thesis, 2019-11-01) -
Managers’ Perceptions of Age Diversity Within the Hospitality Industry
(Masteroppgave/UIS-SV-NHS/2019;, Master thesis, 2019-06)This study outlines managers’ perception of age diversity within the hospitality industry. Ten personal semi-structured interviews have been conducted with managers in hotels in the region of Stavanger, and a latent content ... -
Determining factors of tourist expenditures among visitors to Fjord Norway
(Masteroppgave/UIS-SV-NHS/2019;, Master thesis, 2019-06-17)This study aims to investigate a set of under-researched determinants of tourist expenditures among visitors to Fjord Norway. Specifically, it analyses four variables’ relationship with tourist expenditure: tourist ...
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