Blar i Vitenskapelige publikasjoner (SV-HH) på emneord "consumer behavior"
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Price consciousness and purchase intentions for new food products: the moderating effect of product category knowledge when price is unknown
(Journal article; Peer reviewed, 2013-07)This study examines the degree to which consumers’ price consciousness affects their purchase intentions for a newly introduced product when the price of the product is unknown. Based on data from 186 consumers exposed to ...