Browsing PhD theses (SV-HH) by Subject "consumer marketing"
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It’s all about who you are: Four papers on the role of individual personality differences in cosumer marketing
(PhD thesis UiS;, Doctoral thesis, 2011)Imagine two young Norwegian women, Marie and Dina, who are enjoying a Saturday evening visit to a down town ethnic restaurant. They are of equal age, have an equal level of experience and interest in tasteful restaurant ...