Blar i UiS Business school på forfatter "Fekete-Farkas, Maria"
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Transforming consumers' intention to purchase green products: Role of social media
Nekmahmud, Md.; Naz, Farheen; Ramkissoon, Haywantee; Fekete-Farkas, Maria (Peer reviewed; Journal article, 2022)This research aims to examine consumers' green product purchasing intentions and observe how social media marketing (SMM) and social media usage (SMU) actively influence consumers' sustainable consumption behavior. We ...