Blar i UiS Business school på forfatter "Malgorzata Witkowska"
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The Influence of Customer Attitudes towards Sustainability on the Customer Journey: An Analysis of the Potential Impact of Marketing Channels on Consideration and Purchase of Skincare Products.
Mariam Anna Urbonaite; Malgorzata Witkowska (Bachelor thesis, 2023)Abstract As markets are becoming more and more competitive and consumers have an abundance of information about products available at the tips of their fingers, marketing professionals must carefully decide which information ...