Blar i UiS Business school på forfatter "Sadiq, Mohd"
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Green apparel buying behaviour: A Stimulus–Organism–Behaviour–Consequence (SOBC) perspective on sustainability-oriented consumption in Japan
Dhir, Amandeep; Talwar, Shalini; Sadiq, Mohd; Sakashita, Mototaka; Kaur, Puneet (Peer reviewed; Journal article, 2021-05)The green apparel literature has previously examined the disparity between consumers' positive purchase intentions and their actual purchase behaviour. This dichotomous behaviour represents the critical ‘intention–behaviour ...