Blar i UiS Business school på forfatter "Xie, Yifan"
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Customer environmental concerns and profit margin: Evidence from manufacturing firms
Zhang, Dengjun; Xie, Yifan (Peer reviewed; Journal article, 2022-03)This study evaluates the impact of customer environmental concerns on manufacturing firms’ profit margin. Eco-conscious customers may have a high demand for green products and are willing to pay a price premium for those ...