Blar i UiS Business school på tidsskrift "Journal of International Food & Agribusiness Marketing"
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Brands, Labels, and Product Longevity: The Case of Salmon in UK Grocery Retailing
(Peer reviewed; Journal article, 2021-01)In recent years, the number of ecolabels and country-of-origin labels has grown substantially in seafood markets globally. This makes it more difficult for retailers and producers to communicate and demonstrate their ...