• Brands, Labels, and Product Longevity: The Case of Salmon in UK Grocery Retailing 

      Asche, Frank; Sogn-Grundvåg, Geir; Zhang, Dengjun; Cojocaru, Andreea-Laura; Young, James A. (Peer reviewed; Journal article, 2021-01)
      In recent years, the number of ecolabels and country-of-origin labels has grown substantially in seafood markets globally. This makes it more difficult for retailers and producers to communicate and demonstrate their ...