Blar i UiS Business school på emneord "B2B Marketing"
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A qualitative research on proper methods of marketing, pricing, and business relationship of Consulting-as-a-service: a case study of an IT consulting firm
(Masteroppgave/UIS-HH/2020;, Master thesis, 2020-08-29)Servitization is a trend with the help of which the companies transfer their tangible products accompanied by service offerings. Consulting can be offered in a variety of models, from pure service like pure advice-giving ...