Blar i UiS Business school på emneord "forbrukeratferd"
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Measuring motivations for choosing ecolabeled seafood: Environmental concerns and warm glow
(Peer reviewed; Journal article, 2021-08)Ecolabels are supposed to reduce the information asymmetry between producers and consumers, but they may also produce a warm glow of “green” behavior. We design discrete choice experiments to measure the relative importance ...