Browsing UiS Business school by Subject "governance"
Now showing items 1-2 of 2
-
Relationship Governance Dynamics: The Role of Partner Selection Efforts and Mutual Investments
(Journal article; Peer reviewed, 2018-10)To explicate interfirm governance in the context of supplier–reseller relationships, this article reports on a longitudinal study conducted to examine the roles of supplier selection efforts and mutual specific investments, ... -
Where do we go from here? The future of B2B governance research.
(Journal article; Peer reviewed, 2019-02)Purpose This paper aims to identify promising areas for future business to business (B2B) governance research. Design/methodology/approach This paper uses a theoretical approach. Findings Most governance research in marketing ...