Browsing Studentoppgaver (Business) by Author "Øksnevad, Hilde"
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What affects the success of woke advertising?
Lima, Henriette; Øksnevad, Hilde (Masteroppgave/UIS-HH/2020;, Master thesis, 2020-08)Purpose – Woke advertising is a young concept with limited research regarding the subject. As woke advertising is becoming increasingly popular in the marketing field and has shown to be able to either greatly benefit or ...