Browsing Studentoppgaver (Business) by Author "Bakang Nthekela"
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Effects of Customers Online Behaviour on Their purchase decisions: A Big Data and Clickstream Approach
Nweke Chiemezie; Bakang Nthekela (Master thesis, 2022)Ecommerce websites have a huge number of customers browsing their sites per hour, other larger stores have millions per minute. But, just a small fraction of these customers' activities results to purchase. Numerous marketing ...