Browsing Studentoppgaver (Business) by Author "Ghazimatin, Elham"
Now showing items 1-4 of 4
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How to understand customer preferences and online shopping patterns related to multiple versus single websites
Fatnes, Emmy Kariann; Jensen, Ida Kristin (Master thesis, 2021)Online shopping bears the mark of high economic growth and numerous online consumers. Thus, the complexity of the website design is crucial to understand how to attract and maintain customers. More specifically, emphasis ... -
Influencer Marketing: The effect on consumers' purchase intentions and perceived value
Norheim, Sylvia Elin; Sønvisen, Cathrine Johanne (Master thesis, 2021)Despite the growing interest in social media influencers and influencer marketing in recent years, there still exists elements to be explored to better understand how consumers are affected by the relatively new marketing ... -
Influencer Marketing: The effect on consumers’ purchase intentions and perceived value
Sønvisen, Cathrine Johanne; Norheim, Sylvia Elin (Master thesis, 2021)Despite the growing interest in social media influencers and influencer marketing in recent years, there still exists elements to be explored to better understand how consumers are affected by the relatively new marketing ... -
The marketing implications of the Instagram posts of influencers in the sports and fitness industry
Szalas, Krystian (Bachelor thesis, 2021)Influencer marketing has exploded in popularity, particularly in the wake of the COVID-19 outbreak, and numerous businesses have chosen to abandon traditional marketing in favor of influencer marketing. This is logical ...