Blar i Studentoppgaver (Business) på forfatter "Ida Kristin Jensen"
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How can we understand customer preferences and online shopping patterns regarding multiple versus single websites?
Emmy Kariann Fatnes; Ida Kristin Jensen (Master thesis, 2021)Online shopping bears the mark of high economic growth and numerous online consumers. Thus, the complexity of the website design is crucial to understand how to attract and maintain customers. More specifically, emphasis ...