Browsing Studentoppgaver (Business) by Author "KIPPERBERG GORM"

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Sustainable consumption in the digital world: The role of social media on consumer behavior towards a more sustainable society.

ASGARKHANI LEILA; FERNANDO AKSHA (Master thesis, 2023)

This research investigates the impact of social media on consumers' willingness to purchase sustainable goods and services. The scientific contribution of this research lies in the comparison of the effectiveness of ...