Blar i Studentoppgaver (Business) på forfatter "NORTEY, MAXWELL"
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Customer Satisfaction, Switching Cost, and Customer Loyalty at Vodafone Ghana.
NORTEY, MAXWELL; TWIH, BERNARD (Master thesis, 2023)ABSTRACT The Ghanaian mobile telecommunications industry is rapidly expanding, with fierce rivalry among its three main operators: MTN, Vodafone, and AirtelTigo. Despite a significant number of service providers, customers ...