Blar i Studentoppgaver (Business) på forfatter "Sarkar, Mainak"
-
Exploring The Influence of Digital Marketing Channels on Consumer Purchase Intentions on High Involvement Versus Low Involvement Products.
Ojinnaka, Arinze Francis; Hezarkhani, Mina (Master thesis, 2023)This executive summary provides an overview of a research study that explored the influence of digital marketing channels on consumer purchase intentions for high involvement versus low involvement products. The study ... -
Exploring the Influence of Digital Marketing Channels on Consumer Purchase Intentions on High Involvement vs Low Involvement Products
Ojinnaka, Arinze Francis; Hezarkhani, Mina (Master thesis, 2023)This executive summary provides an overview of a research study that explored the influence of digital marketing channels on consumer purchase intentions for high involvement versus low involvement products. The study ... -
How do different devices impact users' web browsing experience?
Rahman, Md Ashiqur; Sarker, Amit (Master thesis, 2023)The digital world presents many interfaces, among which the desktop and mobile device platforms are dominant. Grasping the differential user experience (UX) on these devices is a critical requirement for developing user ... -
How do different devices impact users' web browsing experience?
Rahman, Md Ashiqur; Sarker, Amit (Master thesis, 2023)The digital world presents many interfaces, among which the desktop and mobile device platforms are dominant. Grasping the differential user experience (UX) on these devices is a critical requirement for developing user ... -
The Influence of Customer Attitudes towards Sustainability on the Customer Journey: An Analysis of the Potential Impact of Marketing Channels on Consideration and Purchase of Skincare Products
Urbonaite, Mariam Anna; Witkowska, Malgorzata (Bachelor thesis, 2023)As markets are becoming more and more competitive and consumers have an abundance of information about products available at the tips of their fingers, marketing professionals must carefully decide which information channels ...