Browsing Studentoppgaver (Business) by Author "Yan, S"
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Exploring the Influence of Consumer Behavior, Psychology, and Personality on Purchase Intention: A Study on the Impact of Color, Font Type, and Material in Coffee Packaging.
Nilsen, J.H; Zawkhai, L (Master thesis, 2023)Norway boasts a substantial coffee market and ranks as the second-highest consumer of coffee globally. Within a highly competitive market, it becomes crucial for businesses to differentiate themselves from competitors. ...