Blar i Studentoppgaver (Business) på emneord "social media"
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The influence of social media marketing on consumer based brand equity
(Masteroppgave/UIS-HH/2019;, Master thesis, 2019-06-17)This study examines the influence of social media marketing on consumer-based brand equity, using Coca-Cola as a study. A survey of 200 respondents, drawn across two countries; Nigeria and Norway were carried out. Data was ...