Exploring the role of cultural differences in Norwegian-Brazilian business relationships
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In order to be successful in an international market, it is important to build and maintain a good business relationship. One of the key challenges of international business relationships is the cultural differences that exist around the world. This thesis is aimed to explore the role of cultural differences in Norwegian-Brazilian business relationships. The research method is a qualitative, exploratory study and data collection took place in Rio de Janeiro and Stavanger, over a period of one month. Semi-structured interviews were conducted with ten informants to find out the role of cultural on the Norwegian-Brazilian business relationships. The data analysis was through an interpretive method. The results of the interviews and analysis show that the elements of power distance, uncertainty avoidance, communication, orientation to time and trust may cause challenges for Norwegian business in Brazil. The challenges can be listed as misinterpretation, frustrations, financial loss and etc.
Master's thesis in Strategy & management