Local preferences for continued cruise ship tourism to Stavanger: A discrete choice experiment with attribute framing

Abstract

Despite a large body of research in tourism, relatively few focuses on the local populations’ preferences for tourists. In a discrete choice experiment we measured peoples’ level of acceptance in terms of peoples’ willingness to pay (WTP) to avoid an increase in future cruise ship tourism to the downtown Stavanger area. We did not find that people on average have a clear preference for reducing future visits. By utilizing attribute framing we found indications that question framing affects peoples WTP. We did not find evidence to suggest exposure affects peoples’ preferences for cruise ship tourism.